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619,000 Rss readers cant be wrong
Filed Under (Article Marketing, Blog traffic, E-mail Marketing, blog advertising) by shaners on 15-12-2007
Fresh content - The Holy grail of the Internet. Everyone NEEDS it on their site, everyone NEEDS access to it on other sites.
EVERYONE is hungry for it.
All the search engines are driven by.
But how do you create high quality content? And how do you ensure your traffic keeps coming back for it?
Do you buy it?
Beg for it?
Steal it?
PLR it?
Guest blogger it?
All of the above would be correct.
Here’s a few posts from very successful bloggers to get you started in the right direction
adopt this powerful mindset for successful blogging - Yaro Starak
"I understood, even back then, that in order to earn rewards I had to give first. It was through helping others that I would eventually build a readership and then, at a later time, I could focus on how to make money"
How to write great blog content - Problogger
"there are some basic principles of writing great blog content"
Blogging
One of the most popular methods of creating constant fresh content is by blogging.
There as many different types of blogs as there are people. But they have one thing in common they produce content often, as often as several times a day. Seth Godin considers this to be noisy blogging, and he may be right how many blogs or sites have I dropped off of my rss readers because my inbox gets flooded by multiple daily posts?
RSS fatigue is already setting in. While multiple posts get you more traffic, they also make it easy to lose loyal readers
Here are just a few of the types of blogs and websites that offer Rss Feeds.
Private or personal web sites, it may often take the form of a diary, these are quite popular and many including myself follow the personal entries made by other bloggers on a daily basis.
On a business oriented blog, the content tends to be more formal in nature and is usually product oriented, again these blogs are generally updated daily or a couple of times a week.
One of the best things about blogging is that you can write all your content for a week and save it, setting entries to be released to the public daily or whenever you want them released. So you can maintain a daily blog even though you only work on it once a week.
This is better known as the 80/20 rule.
What?, Math? Don’t worry it’s not complex or even complicated. So what is the 80/20 rule?
"it means that 80 percent of your outcomes come from 20 percent of your inputs"
Blogs, however, are time-intensive and may be too much for a busy business owner to maintain.
So what’s a blogger to do? You could of course find an article broker like article underground
Why would I suggest them?, it all goes back to
- High quality content,
- Quality text links,
- Free search engine traffic, which if you add that all up = you making more money blogging.
What then?
Build your RSS reader and subscriber base huge and fast!!
Why?, it’s the best defensible traffic strategy, and the Best Google page rank defense strategy.
I say this only because its what makes total sense. Think about it. Lets say you have been found guilty of selling text links on your blog, or website by google. What would be a good defense against the page rank degrade? HIGH RSS subscribers.
Look at tech crunch he has 619,000 rss readers, do you really think he cares if google slaps him back a bit? NO
Look at Johnchow’s and Jeremy shoemaker (shoemoney’s) RSS base, albeit after their RSS campaign. Do you think it matters to them if google decides to whack their site with a PR downgrade?
Do you think it hurt their income base as it concerns sponsors NO!!
Why? because they have huge RSS numbers.
Use RSS to syndicate your Article Content
You can also maintain fresh articles on your site weekly or monthly. Yeah but won’t I get penalized for using Rss to syndicate duplicate content if I do that? NO!! "As long as the syndicated articles link back to the source site you’re all right, says Matt Cutts of Google"
If you do update articles on a regular basis, make certain that the release date of the current article is prominently displayed somewhere on the article’s page so that the surfer can see that the article is fresh.
You should also maintain a dated archive of all the articles you’ve had on your site with their release dates at the top, so that casual browsers can also see you have a track record of maintaining fresh content. For this you’ll need an archives page. Most wordpress blog themes come with that or something similar. I personally like pearsonifieds wicked wordpress archive page
But many web surfers go to your site, click away, and never return. How can you keep them coming back?
You night consider this to be a sort of cake baking recipe, or the directions found on the back of any decent shampoo. But it is non the less a recipe for success used on many other successful blogs.
- Popular subject: This goes with out saying. Every successful blogger already has their niche topic and sub niche topics. And they keep their finger on the pulse of their niche.
- Multiple Authors: Having guest bloggers or running a blog with multiple authors has grown in popularity and you should expect to see more of it coming. Take this as a shape of things to come. Teams of bloggers adding unique content daily. This removes in large part alot of the burden off of just the "one man band" doing all the work" and is also very Web 2.0 UGC , (user generated content).
- High post density: Again this is about content creation on a daily basis. Frequent posts or updates to the content.
- Social network promotion: I think this goes without saying, get your blog on the front page of digg or stumble upon and you’re going to see a whack of traffic to your blog in a hurry. BUT did you also know that other than just those two that there also many other social networking sites. Why not post to all of them in a few easy clicks. You could try this list of social networking sites: Ok so thats a bit time consuming as well. Another GREAT option is socialmarker.

5) RSS subscription bribes: I suppose you might call this customer loyalty acquisition, ok so that sounded a little high brow what this is essentially is giving your reader a reason the subscribe to your RSS feed or newsletter. And this usually comes in the form of a free e-book, piece of useful software, mini-course etc etc etc etc. This can and has been employed to great results by many successful bloggers and website owners. So I wouldn’t rule that out.
Newsletters
This is another option or an added feature to include on your site or blog. ChrisG has a great article on Aweber VS Feed Burner An emailed newsletter can be the most powerful tool you have to maintain repeat customers. It’s a simple concept. You compose the newsletter in either plain text or in HTML. With Aweber you can set it to grab your RSS feed
This Allows your customer to sign up for free to receive your blog posts in a newsletter format in their email every time it’s released. Collect the email addresses, compile them into a database, and send out your newsletter on at least a monthly basis.
But it is a little more complicated. After all, you want to drive traffic to your site. Instead of putting entire articles in your newsletter, consider putting a teaser to certain articles in the newsletter, with a link to the article in its entirety on your website.
Or insert a special coupon in your newsletter that the reader can redeem for special bargains or freebies on your website. Using Chrisg’s wordpress plug-in you can deliver that free e-book you want to get out there in the rss feed The plugin allows you to add copyright or download to RSS feed
You can include a "what’s new" section in your newsletter, highlighting any new products or developments on your website and directing the reader to appropriate links. And you can also allow other people to advertise in your newsletter, focusing on those with whom you have an affiliate relationship.
Another idea for your newsletter is to run a contest or survey.
Everyone likes to win stuff, and everyone likes to be asked what they think. If you have a large email newsletter list, you can offer a gift certificate as a prize, but require anyone interested
in participating to come to your website to sign up with their email. This gives you the added advantage of being able to compare the contest
signups with your email list; are they significantly different? Or is
it pretty clear who your best customers are?
That was a nice way of describing a squeeze page wasn’t it?
Set up a squeeze page. When people are searching for your information and product, you set up a page where they must enter their name and email address in order to get the information. Your squeeze page must have four necessary items:
- An attention grabbing headline.
- A benefit list of why someone should give you their name and email address.
- A call to action telling them what to do and why.
- An offer- what are you giving them in exchange for their name/email address.
Updating Content Frequently
Regardless of how you run your newsletter, you should never neglect your main site. Update its content frequently. Make sure all the information contained on it is correct and recent. Most importantly (though for a slightly different reason), make certain your home page has something fresh on it at least every month.
This isn’t for your customers. It’s for the web spiders. When spiders catalog your site, one of the things they’ve been looking for recently is differences from the last time they spidered your
site and what’s on your site now.
If you don’t have any differences this time, or the next time, or the next time, the spiders will decide you have a static website, and your ranking will go down. Frequent updates, or even just
shuffling things around, on your home page will prevent this from happening.














