How to write relevant keyword Rich copy and blog posts

We’ve all heard the plodding mantra CONTENT IS KING , well it really is. And even more CONTENT IS CASH.

Think about this for moment. Have you done any shopping online or done any searching lately?

Of course you have. How did you do it? Keywords. Sounds obvious enough doesn’t it, well it is and it isn’t. When someone goes to a search engine their research goals, directed by their purchase desire, will drive their keyword use.

When writing keyword rich sales copy or blog posts for that matter. You have to keep in mind that the first few sentences should contain the keywords that reflect the message that you want to plant uppermost in your visitor’s mind. This is the hook that will keep them on the page or post.

Remember that when the Spiders come crawling they’ll grab usually the first 200 words and decide from that how relevant you are in search.

That means, you need to pack your keyword punch into those all important first few paragraphs.

How To Pick Keywords

Did you know that over 90% of all searches are done with one or two keywords.

Single keyword searches make up most of that 90%, but do mix them around.

Use some single keyword terms in a sentence and throw in some double keyword phrases here and there.

But you’re wondering which word or two is best?

Think about what YOU would use to search for, say, oh I don’t know a wide screen monitor. Then go ask a few friends; that will give you a different perspective ,one that might not have occurred to you.

Then, use a tool like Keyword elite keyword selector tool and get a wider viewpoint.

In short order, you’ll have a Huge list surrounding your topic that will make for potentially great spider food.

But you need to turn that potential into reality. When you do your keyword analysis, keep in mind the actual relationship between what you offer and that keyword. Just picking “monitor” or “flat panel monitor” might be too generic, it depends on exactly what you pre-sell.

Are you an affiliate for an electronics merchant. The nature of your business will heavily influence how you refine that list of prospective keywords.

The Changing keyword environment.

Google as do all the other search engines change how they crawl websites , they change their algorithms almost monthly it seems.

Google is designed specifically to define relevance as what people want to read. That means that the words that would occur to a writer discussing a topic and those a potential

reader uses to find them are “likely” to match pretty well spontaneously.

You need to keep the keyword-rich copy you write relevant to what is happening now, not six months ago. Here again something like Keyword Elite or the Yahoo! Selector will

help to keep you up-to-date.

Write Sideways and broad side your target.

Keywords are absolutely essential to moving your copy beyond merely being interesting into being profitable.

But, that doesn’t mean that you should necessarily focus on keywords directly when first creating your text.

During the first draft (and you should always do at least two), just focus on your topic.

Convey the information that needs to be there and don’t think about whether the words you choose are good spider food. Then, after you have it in good shape, do your keyword

research to prepare for a final draft.

Nine times out of ten you’ll find that the copy is already near-perfect for your purpose anyway.

After all, Google is designed specifically to define relevance as what people want to read.

They’re not big fans of SEO designed to capture people by keyword tweaking and are always nagging us to write naturally.

Lets say you’ve written an article extolling the virtues of your Peavey Amplifier.

Now what happens someone wants to buy one. What are they likely to type in? Odds are pretty high it will be something containing “Peavey Amplifier” Their research goals, directed by their purchase desire, will drive their keyword use.

Im not saying you’re going to rank high for this. You’ll need some link love to make this happen.

But to really nail it down you’re going have to do some searches yourself using Keyword elite

Then go back through your copy — whether it’s an article, sales letter, blog post, or whatever — and see if the words you use really do match. It’s

much easier to modify existing text to swap out a word here or there once you already have something. Then go over it to make sure it makes sense, You want to ensure that it reads well and isn’t just keyword spider bait.

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