Suppose you could sit down, write a simple sales letter to your prospects and customers, mail it and then have your phone

start ringing off the hook.

Imagine…one letter could bring you tons of hot leads and new customers, get them to keep buying over and over again,

reactivate ‘lost’ customers, and even provide you with a constant stream of referrals. So anytime you need more

business - you simply turn the tap on… it’s like having the goose that lays the golden egg.

Sounds too good to be true?

Heres a few posts Ive found to help you decide that for yourself

John Leger has a great post: Analysis of a high-converting sales letter. 

snippet of the post

Whether you’re a product owner or an affiliate, sales letters that convert well should be a top priority.

For the product owner, you want to make more sales of your own product, and improving your conversion rate is the fastest way to make more money from the same amount of traffic to your site

Well, it isn’t if you have the right tools. You see, dollar-for-dollar, nothing provides a better return on

investment than direct mail and it doesn’t matter what product or service you sell.

Here’s Brian Clark from Copyblogger has to say: How is an Effective Landing Page Like a Direct Mail Letter?

Snippet of the post:

Like the traditional sales letter, the one-column landing page offers a step-by-step selling sequence for your reader.

Think about it. A sales letter is the most powerful employee you could ever hire. For about the price of a cup of coffee -

it will relentlessly go out and deliver your message perfectly, every time. It will never call in sick. It will never complain.

And it will never quit on you.

Simply put, a powerful sales letter is like having a little automatic, money-making robot working for you, tirelessly…

day and night.

But Creating That Winning Sales Letter Is The Hard Part…

It could take you years and can cost you a small fortune to figure out just the right combinations that make some sales

letters work - while others fall flat on their face.

Michel fortin talks about making your salesletter interactive for maximum benefit

snippet of the post:

In some cases, people break salesletters down into various pages, and add links to them in the letter. Traditionally, I recommend to my clients that they have the extra content open up in a pop-up window, as to not be distracted

But instead of knocking yourself out trying to come up with just the right sales letter, you can now have an entire

collection of hard-hitting, Profit Generating sales letters for your business, ready at your beck and call.