Exactly what product are you selling? Who are you selling it to?

As you sit there reading this brief article you will suddenly realize that answering these two key questions will make you a ton of money.

It’s amazing to me how many bloggers have great blogs with great content but absolutely no real strategy for monetizing their blog. If you take time to consider what your product is and who is going to buy it from you, you can start making real money blogging by adjusting your blog to sell that product to those people most effectively.
Make Money Blogging through Advertising

Many bloggers are trying to monetize their blog through advertising. But don’t get confused: “ads” are not their product.

Many of these bloggers seem to think their “product” is information and their “customer” is their reader. That mistake keeps them earning almost nothing from their blog.

If a blog is selling advertising–whether that is through Google Adsense or other on site ads–the product they are selling is traffic, traffic to the advertiser’s web site.

Who buys the ads? The potential customer for an ad driven blog is someone who is ALREADY buying ads somewhere else. His goal is to get the highest number of qualified prospects to his site for his advertiser dollar.

So here are the goals you should pursue if you want to make money from selling ads on your blog:

• Get as many visitors to your blog as possible using targeted methods like search engines and other  niche site referrals.
• Contact as many current advertisers on other websites in your niche as possible, offering them some free incentive to give you their contact information.
• Place their ads on pages where the visitors you receive are good prospects for your advertisers.

The more targeted traffic you have on your advertising supported pages, the more value your ads will have to your advertisers and the more money they will pay you for those ads.

In the next article I will look at Making Money Blogging through selling Affiliate Products.

This post is by Aaron Abber. Aaron is the owner of http://www.FullTiltBlogging.com where
he teaches bloggers just like you how to make money blogging. Go there now to pick up his
latest book “How to Retire on 200 Blog Visitors a Day” free.