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Niche market selection case study

Filed Under (Niche marketing) by shaners on 19-09-2007

As promised from my post on Saturday Friday free for all. I told you I was going to do a case study About how you can make money blogging using the benefits of the bonus “how to get your blog indexed in 48 hrs by google” you got when you signed up for my blog-feed and the sales results of that product bonus.

I also mentioned that I was working on a new project using the above mentioned bonus.

So here are the results so far.

The first picture I want to show you is the sales figure for that new product. And I’m going to talk about the method to my madness when I chose an affiliate product for this project.

What this picture demonstrates are 2 sales made.

The first one was made august 17 and the second was made September 15.

As for the method behind the madness for this affiliate product selection.

I’ll break it down in a few steps. 

It goes something like this: When I was doing my niche market research I discovered a niche that I could comfortably compete in. Once that was determined I had to figure out what people in that niche were buying and even if they were willing to spend money in that niche.

I did that by looking in a few places.

 

 

 

 

This is the proof of concept from paypal.

This image is the proof of concept from Clickbank

 
clickbanksale.jpg

1.) The first was using Google itself. Using the broad match term for that niche I looked on the right hand side to see what advertisers were offering using PPC. The right hand side of the search engine results shows you the pay per click ads. And I looked for those advertisers that were offering an information product. I found some and found others were also offering hard goods, physical items. Then I took the term and put it in “quotes” to see what the real competition for the phrase is found that there was 27,323 other pages which is good !!

2.) I then refreshed the page a few times to see which advertisers were consistently appearing on the top few results (right hand side). I was looking as well for affiliate style pages, that would appear often. SO I would have an idea how to compete and how to sell into that niche.

What this tells you is this. If the same ads are appearing constantly then you can “assume” that they’re making money with their ad campaign. What I like to see is the right hand side filled from top to bottom with the click here for more ads like this, or what ever it says. This tells you that there are lots of advertisers for the niche market.

3.) I then checked Google Adwords to see what they’re bidding on the ad campaign they were running. I was looking to see if they were paying huge dollars to be in the top few spots. To my surprise the clicks ranged from .15 - .35 So it wasn’t all that bad. I added all those up wrote down how many I found.

4.) Then I went and checked E-bay and searched within the categories to find my niche product and found that there were many auctioneers selling info products in my niche. I also made note of how many were doing the same thing.

5.) Then I went and checked out amazon to see if people were selling books into my niche. Made note of how many books were being sold and at what price point. Oh I did the price point notes as well with google and e-bay.

6.) Then I checked out to see if there are magazines selling into my niche, and did the same thing. Made note of how many were being sold and at what price point..

As a general rule I use 80 - 100 items as a bench mark. I personally like to see under 80. But to be honest at this point the test figures for what bench mark figures prove to be better isn’t all that complete yet. I’ll let you know when I work something out.

7.) So I found a more or less common price point on the niche product. This tells me what people are willing to spend. Or the cost of competition in that niche. It ranged from 19.99$ to 37$.

Basically in a nut shell I was doing this. And maybe you have this question looming in your head. “how do I know what to sell” Sell what other people are selling is my answer to that. NO sense trying to re-invent the wheel. And doing the above steps will show you what people are buying, or willing to buy and how much they’re willing to spend in your niche.

After doing all that I applied the methods you got in the bonus e-book “how to get your blog indexed by google in 48 hrs” when you subscribe to my blog-feed 

Then what did I do? No I Didn’t run an ad campaign. At this point because I haven’t purchased a domain name but this is going to happen now that I know I can make money in that niche. In fact with just the small sales above I have paid for the domain name and If I choose to another hosting account with another service. Currently I am using host gator and I’m quite happy with the service and their product so I think at this point I’ll just stay put with them.

Oh a quick note on why I used Blogger to start out with. It’s important to test the market and see if there’s an income potential before you spend money on buying a domain name. Once you have determined that then go ahead and buy a domain name 

I went on a search to see what affiliate products people were buying, and which ones I could sell into my niche and at after the findings I made at what price point.

 

Then Using a method I learned from My copy of Day Job Killer (The under cutter)

Day_Job_Killer.jpg 

I undercut them!! with a seven dollar e-book

I Highly recommend you visit both of those links and  

Nasty huh, hey its business.

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2 Responses to “Niche market selection case study”


  1. […] Niche market Selection Case study part1 […]


  2. […] Niche market Selection Case study part1 […]

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