By now many of you have seen the prior post shoemoney’s 132,994$ AdSense check He doesnt disclose what he does or how he made that kind of AdSense money in just one month, but you can be pretty certain it wasn’t by just dropping a few AdSense ads on a site and leaving it at that.

Neither does the plenty of fish dude, you can bet your bottom dollar about that. Read this post plenty of fish breaks the google AdSense bank at 10,000$ a day  about AdSense income the plenty of fish guy makes, and follow the links on that post, there’s interviews and things he has to say about how he makes the kind of money with AdSense that he does. 

But this seems to be the way many webmasters and bloggers alike treat their online business where it concerns AdSense

It appears that many feel like the Google AdSense program is a totally passive income program, one that involves little more than pasting some AdSense code on a page and waiting for the checks to roll in.

The reality is, that those who succeed at the AdSense program are those who view it is as a business model instead of merely a passive income.

Heck I did at the very beginning. All I did was plop and ad block on a page and think that was all I had to do

Without this active and engaged approach, to adsense traffic you could be literally leaving thousands of dollars laying on the table.  You would never do that in the offline business world, so why do it when it comes to internet marketing?

By carefully tracking your AdSense income results and continuously making improvements in your process, it may be possible to greatly increase your earnings and your satisfaction with the Google AdSense experience.

It is important to learn how to suck all the money you can from this powerful internet marketing tool.  The money is there waiting to be made, but no money will be made by simply placing a few

Google ads on your web page and then forgetting about them.  

Even if you start off very well, there are lots of factors that can negatively impact your traffic and drive your earnings down.  That is why it is so important to continuously track the performance of

your various web sites and to make changes as they are needed.

I say web sites because most successful AdSense users will have more than one web site hosting ads.  Putting up at least a couple of different ads will help to spread the money around and reduce

the risk of loss that could be caused by a decline in interest in one of the sites.  

Having several different subjects to focus on will help keep the content fresh and provide a greater variety of ads.  This variety will also help you to more accurately track your performance by making it easy to see which ads are working and which ones are not, as well as which web sites are garnering the most interest and the largest number of hits.

In order to get the most impact and the most money from your AdSense program it is important to do some experimenting with the various formats and the many different styles of ads you can choose

from.  Keep in mind that every little tweak can have a large impact on the overall success of the program, and all those little tweaks can add up to big changes in your level of success.  

Google currently provides more than 10 different formats for its ads, and a nearly unlimited number of colors and format combination to choose from.  

Given this enormous variability it is a good idea to keep a journal detailing the changes you have made.  This will make it much easier to keep track of the changes that worked and the changes that did not, as well as give you the ability to easily duplicate those winning formats on new and existing web pages as you go forward.